In this case, technical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.If you will notice that Technical SEO comes first.Before even starting to think about keywords and content, you need to ensure that crawlers can access and read your website without any problems.Any problems with technical SEO can destroy your efforts, that’s why it is important to get your technical SEO right before proceeding to the next steps. For Digital Marketing Companies Check Vivid Digital
At this stage you need to check and optimize settings related to:
How your domain is setup –
In the SEO World, a domain with www in front, is not the same as a domain with no www in front.
Google considers these to be two different websites:
- https://www.example.com (with www) .
- .http://example.com (with no www)
Having two websites with exactly the same content is not a good thing for SEO, so the first thing to do is to ‘tell’ Google which domain version you prefer to use.
Which pages are accessible by search engines –
Mentioned above that search engine crawlers will try to index all pages that are publicly available on the Internet.Sometimes this is not what you might want for various reasons. For example, you have pages that are for your employees only or pages that you want only Facebook visitors to see.You can control which parts of your website you want search engines to index through a file called robots.txt. This file resides in the root folder of your website and provides crawlers with instructions as to which files / directories of a website they can access.
Site Structure and Navigation –
Site structure is very important for SEO. Websites need to have a hierarchical structure that is simple to navigate both by crawlers and users.If you are starting a website now, you should spend some time thinking how your website will be structured.A common mistake made by many designers is to concentrate on the appearance of a website, without thinking about structure and navigation.When crawlers discover a website, they start the indexing process from the homepage and then they follow all links from there.This means that you need to make sure that any page of your website is accessible in less than 3 clicks, by following links from the homepage.
Besides choosing a good domain name and designing a site structure that is easy to use, you should also optimize your URLS.The urls, also known as slugs or permalinks, should accurately describe what the page is all about.
For example, consider these two URLS:
The first is an example of a bad URL, while the second is an example of an SEO friendly URL.Notice how easy is to understand what the second URL is all about. Users and search engines have a big clue as to what to expect from that page before even looking at the actual content. SEO Agency in Hyderabad visit here
What happens when a user is looking for a page that is no longer available –
Sometimes when you click a link you end up seeing an empty page or a page with some technical terms you don’t understand. This is not a good experience for users or for crawlers.There are ways to control how your website will behave in such situations. Instead of showing users an empty 404 page, you can give them options on how to find what they are looking for.
Page Speed –
We’ve mentioned above the page speed is one of the known rankin factors. Google likes fast websites and decided to reward them by giving them a small ranking boost.Your job as an SEO is to make sure that your website loads as fast as possible. This means you need to check your server infrastructure and a lot of other things that are related to the speedIf this is too technical, you can get the help of a developer but the end result should be a website that loads in less than 3 seconds on both desktop and mobile.Failure to do so, can negatively affect your rankings and conversions.
Website security –
Besides speed, Google also likes secure websites. Installing an SSL to make your website https is no longer optional.
Mobile friendly –
more than 60% of searches are now performed on mobile devices. This means that your website has to be mobile friendly and offer a great experience to users on mobile.Google is taking mobile very seriously and that’s why they created a mobile first index which will be used to better serve mobile searches.Part of your technical SEO review is to test your website on different mobile devices and ensure that it loads fast and easy to use.
How to configure a website that is available in more than one languages –
When you have a website that is available in more than one languages, there is a special SEO configuration for that.When you have a post that is too big and is broken down into a number of pages, there is also a way to deal with that so that Google can understand that it’s the same post but broken down into multiple parts.